Hibiscus
One of the most powerful anti-ageing plant actives; it’s no wonder Hibiscus is called the ‘Botox plant’. Hibiscus has a magical reputation for increasing skin elasticity to give a stunning natural youth-boost. With the incredible ability to inhibit the activity of the enzyme elastase, which is responsible for breaking down our skin’s precious elastin, Hibiscus actively combats the ageing process by firming and lifting your skin.
One of the visible signs of skin ageing is the appearance of hyperpigmentation or age spots. Age spots can occur due to a number of different variables, including ultraviolet radiation exposure, excess melanin production and genetics. Due to the slightly exfoliating effect of the organic acids found in the plant, including citric acid and malic acid, Hibiscus helps to speed up cell turnover, resulting in a more even looking skin tone.
Lastly, Hibiscus has a naturally high mucilage content, a sticky substance produced by plants that help with the storage of water and food. Mucilage makes a fantastic natural skin moisturiser that is gentle on sensitive skin. This high mucilage content of Hibiscus enhances the skin’s ability to retain moisture, which is a key factor in retaining a youthful complexion. The naturally moisture rich qualities of Hibiscus helps skin stay hydrated, soft and supple for longer, keeping dry, dull skin at bay.
